Marketing & Promotions
Guides for promotions, coupons, gift cards, loyalty programs, marketing campaigns, customer segments, and stacking rules
Using the Stacking Inspector
Learn how to use the Stacking Inspector in AccuArk to view active promotions, current stacking rules, and mutual exclusion pairs, and how to diagnose common issues like promotions not applying, unexpectedly small discounts, and promotion compatibility questions.
Configuring Stacking Rules
Step-by-step guide to configuring stacking rules in AccuArk, including max promotions per invoice, discount caps, coupon and loyalty toggles, item and invoice stacking, BOGO replacement behavior, tier threshold calculation, and precedence order.
Understanding Stacking Rules
Learn what discount stacking rules are in AccuArk, why they matter, the types of stacking decisions the system manages, how max promotions per invoice works, how discount caps protect margins, and how precedence order determines which promotions take priority.
Linking Promotions to Campaigns
Learn how to link promotions to campaigns in AccuArk, including creating promotions from the Campaign Editor, pre-linking existing promotions, campaign-level budget and usage tracking, viewing performance reports, and organizing multi-promotion campaigns.
Campaign Lifecycle Management
Understand the full lifecycle of marketing campaigns in AccuArk, including status transitions from draft through scheduled, active, paused, expired, and cancelled, plus the effect of each status change on linked promotions.
Creating Marketing Campaigns
Learn how to create and configure marketing campaigns in AccuArk, including campaign fields such as name, status, scope, date range, priority, stackability, budget limits, usage caps, location selection, and linking promotions to a campaign.
Using Segments to Target Promotions
Learn how to assign customer segments to promotions so that discounts apply only to specific customer groups, how the promotion engine checks segment membership at sale time, how segments combine with other targeting conditions, and best practices for segment-targeted marketing.
Creating Customer Segments
Learn how to create and manage customer segments in AccuArk, including manual segments for hand-picked lists and rule-based segments that automatically include customers matching filter criteria such as total spend, visit count, last visit date, and location.
Redeeming Loyalty Points at the POS
Step-by-step guide for cashiers on redeeming customer loyalty points at the Point of Sale, including the redemption flow, stacking rules with promotions and coupons, invoice floor protection, and handling remaining point balances.
Loyalty Points Earning and Tiers
Understand how customers earn loyalty points on each sale, how the tier system works (Bronze, Silver, Gold, Platinum), tier-based point multipliers, manual point adjustments, and how points are reversed proportionally on refunds.
Loyalty Program Settings and Configuration
Learn how to enable and configure AccuArk's loyalty program, including points per dollar, redemption value, earn-on-discounted-amount behavior, minimum redemption thresholds, maximum redemption caps, and how changes affect future transactions.
Gift Card and Store Credit at the POS
Step-by-step guide for cashiers on using gift cards and store credits as payment at the AccuArk Point of Sale, including card entry, PIN verification, partial payments, balance display, and issuing store credit on refunds.
Gift Card Reload and Balance Management
Learn how to reload gift cards, check balances, view transaction history, deactivate and reactivate cards, and perform administrative balance adjustments in AccuArk.
Gift Card Issuance and Setup
Learn how to create and configure gift cards in AccuArk, including physical, digital, and store credit card types, initial balance, expiration, PIN protection, card number generation, location restrictions, and selling gift cards at the POS.
Using Coupons at the Point of Sale
Step-by-step guide for cashiers on how to enter, validate, apply, and remove coupons during a sale at the AccuArk Point of Sale, including stacking warnings and discount display.